Applications

• Competition Analysis
• Litigation Support
• Market Trend Analysis
• Site Surveys

Industries

• Housing
• Banking & Lending
• Insurance
• Medical
• Retail
• Telecommunications
• Broadcast Media
• Advertising

Data Services

• Geocoding
• Data cleansing
• Merging
• Analysis
• Error reduction
• Cross-referencing

Mapping your Business Data

Are you getting the most value out of your data?

Research shows that up to 80% of modern business datasets contain some kind of "location" information, whether in the form of street addresses, location names, or even exact coordinates on the globe. Understanding the spatial relationships inherent in your data can unlock the knowlege you need to address your toughest business challenges.

Well-designed maps are one of the best ways to convey business intelligence to stakeholders. Maps provide a way to boil down databases full of numbers into a concise, attention-grabbing picture that gives immediate meaning and context to your data.

Staying on Message

Many customers new to map-making don't know the right questions to ask; they just want the map to look good! That means that it is concise, readable, and clearly conveys its message. Our experience in building maps means you are in good hands when it comes to professional-looking map products.

What Goes Into Making a Map?

Map production is more than just asthetics. It takes a broad set of skills to transform data into beautiful, meaningful geographic pictures:

• Database design and manipulation. Capturing the right elements often means reconfiguring the source data in order to create just the right symbology sets. Our database experts can massage and prepare datasets so they're optimized for mapping.
• GIS expertise. A GIS (Geographic Information System) is a repository for location-based information. Knowing how to assemble many layers of spatial data in the right coordinate systems adds a level of professionalism that makes a visible difference, even to people unfamiliar with mapping.
• Map data collection and processing. No map is complete without the right collection of background data (like labels, roads, rivers, and so on). Adding the right amount of context makes geographic places instantly recognizable.
• Graphic arts. Colors, fonts, shadows, and layout are all asthetic qualities that make or break the professional quality of a map, whether on-screen or printed.